Thank You

A huge thank you to everyone who came by this week to see the new practice location. We are so excited to finally be able to share it with you all.

A few of the new features include:

  • New Adjusting Tables with New Functionality
  • Separate Reception Area
  • Private Examination Room
  • Private Conference Room
  • New Structural Imaging Station
  • Plenty of Convenient parking
  • Hot and Cold Water Dispenser for Organic Tea

For those of you who missed out on last week's giveaways, you are in luck. Sign up for our 30 Day Health Challenge (check back for details coming soon) for more opportunities to win cool gifts from us.

Stress and Your Health

Image from Well Adjusted Products

Image from Well Adjusted Products

We all know that too much stress can lead to decreased health; but how? 

Well, we know stress causes a fight or flight (sympathetic) response in our bodies. When this occurs, our bodies’ muscles create tension. When this tension is repetitive, chronic or severe enough, it causes a shift in the spine. And as we all know, neuro-structural shifts cause nerve interference and reduce our body’s optimal function, which leads to many secondary conditions ie. pain, illness, and depression. 

When stuck in fight or flight, our bodies are in a chronic state of stress, causing more tension and more nerve interference. Here’s how we at Platinum Chiropractic can help; neuro-structural adjustments break this viscous cycle and allow the body to restore to a more normal physiological state, known as homeostasis.  

This is just one of the reasons why it’s important to get checked on a regular basis, making sure your body is working in a healthy normal way, and not stuck in a sick, stressed out, and reduced resistance state.

Programmed for Health

You’re not sick because you have pneumonia; you have pneumonia because you are sick. 

This is a very important concept to understanding health, sickness, and disease. We talk a lot about how HEALTH is programmed into your body. Health is a default setting that is expressed when we perform genetically compatible actions, such as moving well, eating well, and thinking well.   

The unhappy person is the target for any and every type of illness.
— Bruce Larson from his book There’s a Lot More to Health Than Not Being Sick

Now, it’s not just about being happy. It's more about taking responsibility in your daily life to ensure you are doing the correct things in order to express normal health physiology rather than making choices that cause a stress reaction in your body.

Lets look at an example:

Once upon a time during a winter holiday, a family of five siblings came together to spend a week together. They each had one child that was 5 years of age. What a great time! They all had the same food, water, and exposure to the outdoors; a similar environment and lifestyle for that week. Unfortunately, one of the siblings had a cold when he arrived with the obvious symptoms of a runny nose, coughing, sneezing; the normal responses when you have a cold virus. But that didn’t stop him from playing with all the children, from tag to wrestling. 

The week following the holiday, some of the children started to show signs and symptoms of what the sick sibling had. Two of the children displayed exactly the same symptoms as the sick sibling, showing symptoms from the cold virus for a few days. Meanwhile two of the other children where absolutely normal, and one child was sick for an extra week. (Two normal, two sick, and one really sick).  The really sick child was taken to the medical doctor because his body was still showing stress physiology and was expressing signs and symptoms. They checked him out and diagnosed him with pneumonia. 

Now, pneumonia is an infection in the lung tissue, and has a longer healing time than a cold. Here is the question for you: How could three children contract from the same source and have a different response? This is because their immune systems were either healthy, strong, and resistant to bacteria and viruses, or were already sick, stressed, and weak, allowing the virus to infiltrate the defenses of the body. 

Sickness and disease are not entities in our body, they are the results caused from a lack of health. Health is a state of being that we have a response-ability to maintain with our actions and choices. When we are healthy, we don’t have disease or sickness by random chance. Remember, you’re not sick because you have pneumonia, you have pneumonia because you are already sick. Pneumonia just happens to be one way your body is trying to adapt to being sick.

At Platinum Chiropractic our goal is to maintain your spine and nerve system in a healthy state so the operating system of your body can respond and adapt to the environment, keeping you well. Does this mean you will never experience a cold from time to time? No, but by keeping your body in a healthy state, you will recover faster and more normally without side effects.

Hip Flexors

Hip flexors are muscles that cross our hip region, allowing us to bring our legs up to our torso, such as in walking and running. There are two groups of hip flexors; the quadriceps located on the front of your thigh, and the iliopsoas, which attach to your spine from your leg.


Sitting, as well as biking and running (just to name a few activities) tighten these muscles, reducing our ability to function normally. Often times the tightening of your hip flexors causes your hips and spine to shift, which creates Nuero-Structural issues. In fact, hip flexors can become so tight that they limit our ability to stand upright and cause low back pain. 

Below are two variations of a stretch you can perform to combat the tightening of your hip flexors. The first variation targets the quadricep portion of your hip flexor. For the second variation, target your iliopsoas by tucking your pelvis and tailbone under as seen in the photo. Try this out. Two minutes per side minimum. Remember, two minutes as compared to how long you sit every day isn't very long.

Variation 1: targets quadricep area portion of your hip flexor by pushing your hips forward and down.

Variation 1: targets quadricep area portion of your hip flexor by pushing your hips forward and down.

Variation 2: targets your iliopsoas by tucking your pelvis and tailbone under.

Variation 2: targets your iliopsoas by tucking your pelvis and tailbone under.

Segmental Movement Dysfunction

Similar to that of the Movement Deficiency Syndrome (MDS), which we talked about a few weeks ago, we are living in an epidemic of Segmental Movement Dysfunction (SMD). SMD takes the same principals as MDS and relates them to the joints or segments of the body. Each and every one of your segments are designed to move throughout their full range of motion everyday in order to stay healthy. When these segments don’t move, become fixated, or distort the proper alignment, a toxic or negative sensation is sent to the brain beginning a decrease in the normal functions of your body, increasing your body’s stress response, increasing muscular tension, and leading to degeneration and disease. Your most important segments are located in your spine, protecting your central nervous system, and in particular your upper neck region where your brain-stem is located.

Why is this daily movement through a correct and full range of motion so important? Believe it or not, the only way joints receive nutrients in and push waste out is by moving. There are no blood vessels within joints, therefore your joints need to move fully each and every day to maintain themselves, or else they start to decay. 

Seems simple enough right? But when joints become fixated or displaced from their proper alignment, it becomes more complicated. One of the major reasons we develop fixated, immobile or shifted segments and joints is due to physical traumas. Physical traumas come in two fashions. One is a sudden trauma, like a car accident, falling while learning to walk, or a difficult birth. The second is repetitive postural micro traumas, such as sitting and/or working for long periods of time in poor positions. This causes segments of the spine to distort, shift, lock, and create a cascade of dysfunction of the brain and immediate structures of the body. 

Regular spinal hygiene in the form of chiropractic care is necessary for the maintenance of these segmental joints throughout a life time. Chiropractic at its most basic level is all about motion and how that motion creates homeostasis (balanced function of your physiology) in the body. 

Some of the effects of SMD:*


  • Shrinks joint capsule
  • Increases compressive loading
  • Leads to joint contractures (shortening and hardening)


  • Lowers failure or yield point
  • Decreases thickness of collagen fibers
  • Changes Disc Bio-chemistry
  • Decreases oxygen
  • Decreases glucose


  • Decreases bone density
  • Eburnation (bone degeneration)
  • Osteophyte formation (bone Spurs)


  • Decrease thickness of collagen fibers
  • Decreases oxidative potential 
  • Decreases muscle mass
  • Decreases mitochondria
  • Increases connective tissue fibrosis

At Platinum Chiropractic our focus is to reduce the SMDs in your body through our Neuro-Structural Corrective care. This is exactly what we are doing when we check and adjust your body. We are restoring your body to normal movement, so that it can function as it was designed.


*Source for effects of SMD: Libenson, Craig. Rehabilitation of the Spine: A Practitioner’s Manual 1996 

Every Two Weeks

You might have wondered why we recommend to get checked and adjusted a minimum of two times a month once you have reached the Protection phase of care. The reason is to prevent arthritis and joint degeneration. The journal Clinical Biomechanics reported as far back as 1987 that joint immobility, such as that which occurs when you have a neuro-structural shift, can lead to permanent damage in as little as two weeks. (Clinical Biomechanics 2:223-229)

At Platinum Chiropractic our goal is to not only restore normal structure and motion, but to also maintain it so your spinal joints don’t degenerate and interfere with the electrical system of your body. This insures the best possible function and health your body can have. You are risking a slow loss of function if you wait until you have symptoms to come in. When was the last time you were checked?

NCFit Corporate Cup 2017

This past weekend we participated in the Corporate Cup, a one day fitness competition between Silicon Valley's businesses. Platinum Chiropractic was one of the sponsors at the event, where we gave away t-shirts, shaker bottles, and information about our focus in Neuro-Structural Correction. Folks always ask if we "work" on people during these events, and we do not. We don't provide chiropractic care at events for a number of reasons. Because we focus on Neuro-Structural Correction, Platinum Chiropractic takes a more comprehensive approach than traditional chiropractic. Our job is to do a thorough analysis of your foundation, which cannot be done properly in a competition setting. From that analysis we can build a plan to properly make corrections. Providing immediate care on the competition floor without a full examination only serves for short term symptom reduction. Our goal is provide you, our patients, with the best service for the long term, and we thank you for trusting us with your care.